Register here

26 August 12:30-16:15National Museum of Science and Technology

BAT Sweden cordially invites you to Stockholm, the global benchmark for progressive public health, to celebrate the launch of Omni™ — a pioneering scientific platform designed to champion Tobacco Harm Reduction through robust, evidence-based insights.

Sweden is not just the host — it’s the proof. With the world’s lowest smoking rates and a pragmatic approach to nicotine policy, Sweden stands as a powerful example of what’s possible when innovation meets public health ambition.

At this exclusive gathering, you will:

  • Discover how science and bold strategy are reshaping the future of harm reduction.

  • Gain insights into Sweden’s pioneering path to becoming smoke-free — and what the world can learn from it.

  • Connect with top industry executives and leading Nordic experts to explore how this transformation can scale globally.

Omni™ is more than a platform — it’s a catalyst for change. And there’s no better place to launch this vision than in a country on the cusp of becoming the first smoke-free nation.

We look forward to welcoming you to this landmark occasion in Stockholm.

Please note that this is an invitation-only event.

Attendance is limited and allocated on a first-come, first-served basis.


Speakers

Mr. Kingsley Wheaton
Chief Corporate Officer, BAT

BATs transformation to a smokeless world

Panel discussion and Q&A: Regulation or prohibition?

Mrs. Merryn Somerset Webb
Senior Columnist, Bloomberg

ESG is dead. Long live ESG

Dr. James Murphy
Director, Research & Science, BAT

Answering the big questions about tobacco harm reduction

Panel discussion and Q&A: Regulation or prohibition?

Mr. Henrik Mitelman
Adviser, Podcaster and Board Member, Columnist EFN

The necessity of investments in change - in a disruptive time

Ms. Asli Ertonguc
Area Director Western Europe, BAT

The Swedish success story

Prof. Christian Sandström
Associate Professor, Columnist Affärsvärlden

Business or politics - who is really driving change?

Ms. Nike Örbrink
Group Leader Stockholm City Council, Christian Democrats (EPP)

Panel discussion and Q&A: Regulation or prohibition?

Mr. Charlie Weimers
Member of the European Parliament, Sweden Democrats (ECR)

Panel discussion and Q&A: Regulation or prohibition?

Mrs. Beata Wickbom
Moderator, Digital Transformation Expert & Tech Pioneer

Opening remarks

Panel discussion and Q&A: Regulation or prohibition?

Closing remarks

Schedule

12:30

Registration, mingle and lunch

13:30

Opening remarks

Mrs. Beata Wickbom
Moderator, Digital Transformation Expert & Tech Pioneer
13:35

BATs transformation to a smokeless world

Mr. Kingsley Wheaton
Chief Corporate Officer, BAT
13:55

The necessity of investments in change - in a disruptive time

Mr. Henrik Mitelman
Adviser, Podcaster and Board Member, Columnist EFN
14:10

ESG is dead. Long live ESG

Mrs. Merryn Somerset Webb
Senior Columnist, Bloomberg
14:30

Break

15:00

Answering the big questions about tobacco harm reduction

Dr. James Murphy
Director, Research & Science, BAT
15:25

Business or politics - who is really driving change?

Prof. Christian Sandström
Associate Professor, Columnist Affärsvärlden
15:40

The Swedish success story

Ms. Asli Ertonguc
Area Director Western Europe, BAT
16:00

Panel discussion and Q&A: Regulation or prohibition?

Mr. Kingsley Wheaton
Chief Corporate Officer, BAT
Dr. James Murphy
Director, Research & Science, BAT
Mrs. Beata Wickbom
Moderator, Digital Transformation Expert & Tech Pioneer
Mr. Charlie Weimers
Member of the European Parliament, Sweden Democrats (ECR)
Ms. Nike Örbrink
Group Leader Stockholm City Council, Christian Democrats (EPP)
16:25

Closing remarks

Mrs. Beata Wickbom
Moderator, Digital Transformation Expert & Tech Pioneer
16:30

Social mixer

This meeting is hosted by BAT Sweden. BAT Sweden is part of the BAT Group, a leading, multi-category consumer goods business with a purpose to create A Better Tomorrow with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives.

For any queries about the event or registration, please contact gustav_cassel-ericson@bat.com